Shoppers Question Balance Rewards’ Value
A nationwide poll of more than 2,000 Walgreens shoppers raises questions about how much value customers are getting from the Balance Rewards loyalty program. The poll points to problems with the program’s design that could be causing consumer confusion and making shoppers’ experiences less rewarding.
Some key findings from the poll include:
- Only 16 percent of members believe they have actually saved a significant amount of money with the program.
- More than two-thirds of Balance Rewards participants (69 percent) do not feel that it is easy to earn rewards.
- Three in four members do not feel that the program’s deals are a fit with the items they usually purchase.